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Keith Cockell started FairLiving with a simple belief: Housing should serve people, not markets.
After years of watching those who keep our country going priced out of the communities they serve—teachers, care workers, NHS staff, young people, older adults—Keith saw that something had to change.
So he built something different.
A model where every pound goes back into affordability. Where quality isn’t sacrificed.
Where community isn’t an afterthought—it’s the blueprint.
Our Mission
To create real homes that put people first—not investors.
We build with purpose: delivering affordability, sustainability, and community from the ground up.
Our Vision
A future where safe, high-quality, and genuinely affordable homes are the norm, not the exception.
Where people live near the lives they’ve built.
Where housing isn’t a game of luck or privilege, but a foundation for thriving, connected communities.
Our Founder’s Story
Built for Belonging. Designed for Dignity.
Our Vision & Values
