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Founder’s Commitment Letter

A personal promise to do better—for the people who keep our communities running, and deserve a place to call home.

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Keith Cockell

Founder of the Fairliving Foundation

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Founders Commitment Letter

We started the FairLiving Foundation with a simple, stubborn belief:
That people who keep our society running shouldn’t be priced out of living in it.

Every day, key workers, young professionals, carers, and single individuals—of all ages and circumstances—show up for the rest of us. They care for our parents, teach our children, stock our shelves, drive our buses, and hold our communities together quietly, without fanfare.
And yet, when it comes to housing, they’re too often left behind.
Single incomes can’t compete in a market built for two.
Essential workers face long commutes or unstable rentals.
Young people are told to get on the ladder while the first rung keeps rising out of reach.
Older adults downsize into isolation or institutions—not homes.

This isn’t just unfair. It’s avoidable.

The FairLiving Foundation is our response to that unfairness. We deliver purpose-built homes for people who live alone—whether they’re starting out, starting again, or simply choosing a different path.

We don’t believe in charity disguised as housing.
We believe in dignity built into design.
We believe in affordable, high-quality homes—in the heart of the communities people already serve.
Homes that are smart, sustainable, and rooted in real life.

Our model brings together:

  • Community-first master planning

  • Modular, standardised homes for efficiency and beauty

  • Partnerships with major housebuilders

  • Ownership options at up to 50% below market value

  • Shared spaces that foster connection, belonging, and wellbeing


But this isn’t just about housing.
It’s about restoring balance.
It’s about keeping people close to the places and people they care about.
It’s about building something that works—not just economically, but socially.

FairLiving is a movement—one designed to scale, to adapt, and to outlast us.
We’re working with councils, developers, care providers, and local communities to ensure that the next generation of housing is smarter, fairer, and built for the reality we live in—not the fantasy of a market that no longer makes sense.

If you’re reading this, you’re part of that change.
We’re not just building homes.
We’re creating futures, rooted in fairness and built on common sense.

Thank you for being part of the journey.

Keith Cockell
Founder, The FairLiving Foundation

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